Cisco India has chalked out a series of awareness programmes for educating regional businesses on the benefits of its recently launched Nexus 5000 datacentre.
According to Amit Malik, VP-Cisco India (East), "About 76 percent of corporates believe cost-effective datacenters as their priority. We have created a regional focus for all our businesses. We are therefore hosting seminars and meetings to educate regional businesses in the usefulness of 3.0 datacentres. We are also targeting the small and medium enterprises which have a turnover of around Rs 200-300 crore, or organizations with 200-250 computers."
Datacentres will find a growing opportunity in India as companies look at energy-saving datacenters. Also, rapid expansion of companies is expected to push up the need for more cost-effective, power-saving datacenters, Malik pointed out.
"Eastern India has lined up a number of Greenfield projects. Businesses in east are growing by over 50 percent ever year, reason why sale of datacenters will automatically increase," Malik said.
Cisco is also looking at smaller towns like Bhubaneswar, Raipur, Durgapur, Siliguri, among other locations, for pitching its datacenters.
"The biggest consumers of datacenters right now are the manufacturing and education sectors. Several educational institutes are investing in campus modernization with LAN connectivity and Wi-Fi. Moreover, most institutes are gearing up to offer distant learning courses, which again pushes up the usefulness of datacenters," Malik claimed.
According to Malik, the need of hour for SMEs and MNCs is reduction of power and cooling consumption to cut costs and align with green business practices.
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