ACK MEDIA MULLS ENTERTAINMENT CHANNEL LAUNCH

Madhumita Mookerji, Kolkata
DNAACK Media, the owner of Amar Chitra Katha and Tinkle comic brands, is planning to launch a general entertainment channel (GEC) as part of its gambit to turn itself into an integrated media company.

For funding this initiative, the company may announce an initial public offering (IPO) in the next 12-18 months. A project like this typically requires an investment of around Rs 100 crore.

Samir Patil, CEO and founder, ACK Media, said the positioning of ACK’s new channel will be different. “We will not compete with other general entertainment channels,” he said.

As a precursor to the GEC launch, the company is planning to develop television software for animation and non-fiction programmes. The content will be primarily derived from Amar Chitra Katha and Tinkle. The idea is to be an independent content creator for TV and hold the intellectual property rights (IPRs) for these.