Financial Chronicle Business Standard
"The Indian animation market is only one percent of the global market of the $1,125 billion but growth is expected to be around 35 percent in the next few years. India is fast emerging as a destination for outsourcing assignments from international studios like Walt Disney Pictures and Cartoon Network." Prime Focus, Vice-President, Aijaz Rashid said at 'MAAC SRIJAN 2008,' a seminar for students and professionals seeking a career in the animation industry.
"India will become the global headquarters of animation world. At present, India has a Ferrari by the way of technology, software and amenities. What we need now is a Michael Schumacher to help us win the race. We need the artist, imagination and content to help us to lead the industry," Rashid said.
Animation in India is currently riding on two key factors-a large base of highly skilled labour and low production cost," Rhythm & Hues, Manager, Subhojit Sarkar said.
India definitely has advantages over other players. In that there are little government regulations so the industry is free of complexities. Potential exists and it must be borne in mind that training, big investments and providing original and compelling content will be critical to growth, he added.
Rashid explains, 'Drawing, sketching, shadows, rendering are the qualifications one needs for the animation industry.
The encouraging news is that while the primary work coming to India is via animation outsourcing, the industry is moving up to the next level with co-production assignments also trickling in. Given the growing demand, there is tremendous scope for Indian animation industry and for India to become an animation hub in the years to come.
According to Jasmeet Singh Director (Academics) Maya Academy of Advanced Cinematic (MAAC), currently there are about 30,000 professionals working in this techno-creative field but by the end of next year the requirement would be an additional 15,000-trained people to fill the gap.
By 2012 it is expected that the industry would have room to accommodate three lakh professionals. Work needs to be done to overcome the problems of getting skilled personnel and specialised training institutes.
Apart from a few government-run colleges with an animation curriculum, there are about 500 private animation-training institutes in India. MAAC is the academic and training division of Maya Entertainment Ltd (MEL), a leading computer animation and visual effects studio for film and television.
MAAC already has more than 30,000 students undergoing training in animation and 3D animation and visual effects at its 60 centres in India, Nepal and the Middle East.
0 comments:
Post a Comment