Intel, the world’s largest chipmaker, is getting ready to introduce a slew of mobile internet devices (MIDs) to carve out a space for itself in what is seen as a large, emerging market for high-speed portable internet products and online gaming. The devices will be based on the Atom processor and Intel has chalked out an aggressive strategy to tap into the nascent market for the products in India, a senior company official said.
“Out strategy is a combination of bringing in customers/devices from other parts of the world and working with local customers and service providers. Our team in Bangalore is working on some products. We are also exploring the idea of manufacturing these devices in India,” said Pankaj Kedia, director of Global Ecosystem Programs, mobile internet devices, at the Intel Developer Forum in Taipei last month. HCL will be the first Indian company to introduce an Intel mobile internet device, powered by the Atom processor. The device is due for launch early next year and being manufactured by Inventec in Taiwan and China, he said, but did not provide further details. Worldwide, Intel has 35 designs on the Menlow platform, a family of low-power processors for MIDs.
“From an India perspective, many users are yet to taste fast internet on the mobile. We don’t think that a WAP-based or text-based or slow internet is what they want. They want the real internet and we think mobile internet devices will deliver the capability. The Asia-Pacific region is a big focus and India is a huge market for this product category. It will not happen overnight, but over the next 3-5 years you will see multiple devices shipping,” Kedia said
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