The online store, which also offers hardware such as Xbox 360 consoles and Zune MP3 music players, launched on Thursday with no more fanfare than an announcement in a blog posting by a senior programme manager, Trevin Chow.
Noting that Microsoft already operates online stores in Britain, Germany and South Korea, Chow said: "With this launch, our customers in the US are able to buy first-party software and hardware directly from Microsoft offered in a comprehensive online catalog.
"In addition to shipping fully packaged products to your doorstep, we offer the additional advantage by making available many Microsoft products to buy and download," Chow said.
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