HP targets publishing, pharma industry in gujarat

Mumbai/Ahmedabad
Business Standard

The imaging and printing division of Hewlett-Packard India (HP) will be focusing on pharma and publishing industry in Gujarat in the near future. The company is also planning to increase its footprint in the state, which accounts for around 17 percent of HP’s business.

“We will look at bigger opportunities in markets like pharma and publishing for our digital printing business. Around 80 percent of pharma revenues comes from Gujarat. Publishing industry is also growing rapidly at 30 percent per annum.

Therefore, it is being looked from a strategic perspective as far as the digital printing business in Gujarat is concerned,” said Puneet Chadha, director - graphic solutions business, imaging and printing group, Hewlett-Packard India

The company has already strengthened its position in the digital printing space by launching its Indigo Digital Offset Press in Gujarat. For this, HP has tied up with Gandhinagar-based Printwell Offset, an end-to-end digital offset printing solutions provider.

“The Indigo Digital Offset Press will offer a range of unique offerings for home consumers as well as businesses that address the latent gaps in the conventional analogue-based printing industry,” Chadha added.

According to Chadha, typically, an Indigo Digital Offset Press installation costs around Rs 3 crore.