IBM TO RENEW FOCUS ON SMALL, MEDIUM SIZE BUSINESS

New Delhi
The Economic Times Financial Chronicle The PioneerIT giant IBM today said it is renewing focus on the small and medium size business segment in India, which is growing at a faster pace and is also planning to come up with new initiatives for the segment.

The SMB segment grow twice as fast as the large business in their IT spend. In India, the market for SMB is growing faster than the large enterprise business, IBM Systems and Technology Group (Business Systems Division) General Manager Erich Clementi said.

"In the SMB segment, we have only 13 per cent market share. If I could only take IBM share from 13-30 per cent alone would be 8 million dollar," he said.

IBM is restructuring its focus from a product-centric one to a client-centric business model. This transformation is expected to help IBM STG grow faster by giving its customers a single face of IBM to deal with.

The Big Blue under went restructuring earlier this year into four divisions Enterprise Systems, Business Systems, Industry Systems and Volume Systems.

"The reorganisation will bring us closer to our customers and set the agenda for providing innovative solutions in next generation data centres for the mid-market," he said.

The Business Systems Divisions mission is to accelerate growth and capture a larger piece of the storage and server market which IBM's estimates to be more than a 49 billion dollar opportunity.

This year IBM responded to industry changes and shifted the STG business from a product-centric approach to a customer-centric approach.