GIS TECH STRONG TOOL FOR COMPANIES

The Financial ExpressThe geographic information system (GIS) is a perfect tool for making informed business decision and undertaking product campaigns, according to experts. The tool, which so far has been used for hydrology, land planning, mapping and defence-related matters could become a useful tool for companies with its "dynamic, participative, use-centric and rich data storage" system, experts at the Ninth CII Marketing Summit said.