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The two notebook and two desktop PCs are the first Dell models designed especially for emerging markets, said Steve Felice, the US computer maker's president for the Asia-Pacific. They are meant for small business users and are to be sold in 20 countries across Asia, Africa and Latin America.
Strong sales in Asia helped Dell turn in better-than-expected results in the first quarter despite a slowing US economy. It is due to report its latest quarterly results Friday, and analysts are watching whether it can maintain its growth pace.
``Our success is going to be largely dependent on our ability to expand globally,'' Felice said in an interview.
Dell and rivals Hewlett-Packard Co., Taiwan-based Acer Inc. and China's Lenovo Group are expanding aggressively in emerging economies as sales growth in the United States and other developed markets slows.
Dell's first-quarter sales in China, India, Russia and Brazil _ markets known collectively as BRIC_ grew by 58 percent, about 10 times the US rate, Felice said. He said Dell expects 20-30 percent annual growth in those markets in coming years.
Prices for the new Vestro notebooks will start at 3,299 yuan (US$475) and for the desktop PCs at 2,999 yuan ($440), according to Felice.
``We used to design products for global requirements and distribute the same product globally,'' he said. ``In this situation, we started with talking to emerging country customers, designing a product for emerging countries, and our initial launch of the product is only in emerging countries. That's a big departure in our strategy.''
The move reflects a growing focus by global computer, automobile, consumer goods and other companies on creating products for increasingly prosperous customers in China, India and other emerging economies.
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