New Delhi
The Economic Times (Delhi edition)
Ad agency Euro RSCG has launched India’s first marketing operations management (MOM) solution––Euro RSCG 24X7––powered by US-based marketing software company Assetlink. MOM systems allow marketers to centrally streamline, access, retrieve and reuse their lead generation and branding campaigns across geographies. The agency expects advertisers with large regional advertising budgets to benefit by deploying Euro RSCG 24X7 system as it will ensure consistency in branding across all their regional ads, besides helping cut costs by recycling existing marketing assets. HDFC Bank has signed on as Euro RSCG 24x7’s launch customer.
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