Friday, June 05, 2009

INTEGRATED E-WASTE MANAGEMENT

The Economic Times (Delhi edition) Hindustan Times (Delhi edition)

Rapid urbanisation has accelerated the usage of electronic products in recent times. Consequently, disposal of obsolete goods in a safe and responsible manner is critical.

Electronic waste or 'e-waste' consists of electronic products that have become obsolete due to advancement in technology. India's e-waste generation is growing at 15 percent and is expected to cross the 800,000 tonne mark by 2012. According to a 2007 Greenpeace report, only 3 percent of e-waste made it to authorised recyclers' facilities.

Organised recycling of this hazardous waste is the only answer to this problem. Attero Recycling, India's only integrated or end-to-end electronic waste (e-waste) recycling company has now become the first e-waste recycler to be registered with the Central Pollution Control Board (CPCB), Ministry of Environment and Forests, Government of India. Attero provides complete e-waste solutions and services from collection to disposal and has built its business model on ethical e-waste management.

Attero Recycling was incorporated in 2008 to manage the challenges of sustainable solutions to managing e-waste. With a state-of-the-art plant operational in Roorkee, Attero has a pan India presence with offices in Delhi, Mumbai, Bangalore and Chennai.

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