Tuesday, June 09, 2009

APPLE UNVEILS NEW 3GS IPHONE, CUTS PRICE OF 3G TO $99

San Francisco
The Economic Times

Apple Inc unveiled a speedier iPhone on Monday, but contrary to rumor its convalescing Chief Executive Steve Jobs did not make an appearance.

The new iPhone 3GS is twice as fast as its predecessor, and features an improved digital camera and a new service that lets users locate their phones if they have been lost or stolen. The 3GS will cost $199 for 16 GB of memory, and $299 for 32 GB of memory.

The existing iPhone 3G will get an immediate price cut to $99.

Shares in Apple were off 0.6 percent to $143.83, after a 6.5 percent climb in the week leading up to the much-anticipated event. The stock was hit earlier in the day after reports that Apple planned to price its new iPhones aggressively.

Among other incremental announcements, the consumer electronics giant showed off a new 15-inch notebook with improved battery life, a $300-cheaper Mac Air, its thinnest laptop, and, as expected, its highly previewed "Snow Leopard" Mac operating system software.

Apple's new MacBook Air notebook now starts at $1,499. The company also unveiled a new 13-inch MacBook Pro starting at $1,199, and a 15-inch laptop with longer battery life, addressing a perennial consumer concern.

Apple's stock is historically volatile during the company's June developer conference. It dropped about 7 percent over the course of the conference in 2008 and about 4 percent in 2007.

0 comments: