New Delhi, April 27, 2009
The Economic Times
Anti-virus software maker Trend Micro expects to clock about Rs 16 crore sales in the current fiscal from its recently launched consumer business in India.
The USD 848-million (about Rs 4,207-crore) firm expects to sell about 16 lakh anti-virus software licences in this segment this fiscal.
"We launched our consumer software in January this year... We expect to sell about 3-4 lakh licences every quarter," Trend Micro Country Head (India) Amit Nath told media.
The average cost of the antivirus pack (containing three licences) is about Rs 1,000 and translates roughly in sales of Rs 16 lakh in the first year.
Trend Micro is also in discussion with original equipment manufacturers (OEMs) for offering bundled software with laptops and desktops.
"We have appointed distributors for our product and are also talking to OEMs for bundling offers. We know the consumer segment is very big and are looking at the segment contributing up to 10 percent to our business in the very first year itself," Nath said.
While the focus of the company remains on the consumer segment, US-based Trend Micro is also looking at the small and medium enterprises segment for business.
SMEs are challenging as they often use pirated software for whatever reasons. For us, our price points and the security features would be the driving features for this segment," Nath said, adding this segment currently comprises about 50 percent of its business.
According to IDC India Manager (Software and Services Practice) Saurabh Verma, the India Secure Content and Threat Management software market for 2008 was estimated to be USD 60.6 million, and is expected to grow at a CAGR of 17.6 percent over the period 2008-2013.
Anti-virus software is also covered under the SCTM category.
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