Ruchika M. Khanna, Chandigarh
The Tribune
This centre will also work on networked mobile gaming, streaming media, advertisement and incentive distribution, content management, and speech-enabled applications, in both GSM and CDMA handsets.
Talking to TNS here today, Sudhir Agarwal, president of Haier Telecom, said the Chinese electronics major was also looking at making India the global hub of its design production. “India is a complex market in terms of mobile handset designs and design sensibilities of Indian consumers are similar to consumers in Europe and Canada. We have started designing products in India six months ago, and hope to sell these products in South America and Canada, as we launch our operations there,” he said.
He added that design production was very capital intensive, and as the company scales up its operations, over two per cent of the turnover would go into the design production. “The emphasis will be on creating handsets based on convergence. The thrust will be on new and emerging technologies like 3G, e-video, high-speed downlink packet access (HSDPA) and high speed-uplink packet access (HSUPA),” he said.
Agarwal was in town to launch the new GSM mobiles for the Punjab market. The company, which has so far been manufacturing only CDMA handsets, has now ventured into GSM handsets. “We had launched our CDMA handsets two years ago and have already sold about 10 million handsets. As against 4.5 million CDMA handsets sold last year, we propose to sell over 6.5 million CDMA handsets and over one million GSM handsets,” he said.
Agarwal said that as they scale up their operations, they will be opening exclusive Haier stores across the country.
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