Monday, November 03, 2008

LG INDIA AIMS TO SELL 1 MN MONITORS IN 2008-09

New Delhi, November 3, 2008
The Economic Times Mint Financial Chronicle

Korean electronics major LG is looking at selling one million monitors during this fiscal, a senior company executive said.

"We are targeting to sell one million monitors (both CRT and LCD) in 2008-09, of which 6.5 lakh are in the LCD space and 3.5 lakh will be CRT monitors," LG Electronics India Pvt Ltd, Digital Display & Storage Division, Business Group Head R Manikandan said.

LG Electronics, a major player in the global flat panel display, has recently entered into the B2B space for corporate and enterprise customers to augment sales.

"Volumes have gone up since we entered into the B2B space. At the moment, up to 15 percent of the total monitor revenue is coming from the B2B segment."

"We are aiming to have 40 percent of the monitor revenue from this space during the current fiscal," Manikandan said. The company is also planning to manufacture monitors in its Pune factory from this month.

"At present all our monitors are made at the Greater Noida factory. But this month onwards we will start manufacturing them in the Pune plant as well due to capacity expansion and to meet growing demand from Indian customers in south and west," he said.

He said though the company's focus would be more on the LCD monitors it would not exit manufacturing CRT monitors immediately as CRT monitors still have use in entry level computers and educational segments.

Eventually, the CRT monitors will be completely replaced with LCD monitors, he said. The company recently launched energy efficient monitors besides multi-link monitors (L206WU) and the designer series monitors (W84 series) to expand its portfolio.

It claims the new W52TE series monitor reduces energy consumption by up to 50 percent, compared with other monitors of the same size.

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