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Computer-maker Dell Inc said the current slowdown would eliminate some of its competitors and help the company to gain market-share, though it would also create some softness in demand for its products.
The company said it is seeing a little bit of softness in the market. “The slowdown is not localised to just one market, but is pretty much around the world,” said Mark Jarvis, Chief marketing Officer, Dell Inc.
He said the slowdown would eliminate some of Dell’s marginal competitors and help the company to gain share in a number of markets. India is important among these markets, he said. These competitors would generally be small, local brands and not key players, he added.
Jarvis said Dell was very bullish on investing in the India and growing its share in the Indian market. “We are growing 8 to 9 times faster than the market here in India, and we want to take advantage of that,” he added.
Dell announced a new campaign, Take Your Own Path, for small and medium businesses in India, which is a focused area of growth for the company. The campaign, which includes a dedicated SMB portal, would improve interactivity with Dell’s customers, it said in a statement.
The campaign would include Indian business heroes and talk about the technology they have used to become successful. “This is a campaign on how we grow our brand equity in the Indian SMB market, and also grow our channel partners and retail presence,” said Jarvis.
“We have seen we are not the brand leader in the SMB space and we have also seen there is an opportunity for us to become the brand leader,” said Jarvis.
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