Friday, October 24, 2008

APPLE BRINGS IMPROVED MACBOOK RANGE TO INDIA

Anand Parthasarathy, Mumbai
The Hindu

Just a week after the U.S. launch, Apple has brought its new MacBook consumer notebook family to India, offering seven models in three product categories. All of them are built using the new mechanical design which uses a single ‘unibody’ ultra light aluminium chasis — which enables the company to claim the lightest, thinnest title in their class, for many of the offerings.

The most radical change inside is an across-the-board shift to a graphics-intensive integrated chip set from NVIDIA — making Apple the first user of the new GeForce 9400M 3-D processor. Apple retains faith in Intel for the main processor — harnessing its Core 2 Duo chips with varying speeds from 2 GHz to 2.5 GHz.

The seven new releases include the MacBook, MacBookPro and MacBook Air categories. While the 13.3-inch MacBooks are aimed at lay users (Rs. 79,700 and Rs. 96,500); the 15.4-inch Pro machines are optimised with a ‘stepney’ graphics chip from NVIDIA to deliver high rendering and editing speeds for visual computing professionals (Rs. 1.20 lakh to Rs. 1.45 lakh).

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