Thursday, June 11, 2009

VIRTUAL BUSINESS INTELLIGENCE HELPS IN REAL-TIME DECISIONS

Sunny Pokala
The Financial Express

Business Intelligence (BI), also referred to as “decision support,” allows organisations to better understand, analyse and even predict what is occurring in a company. In the past few years, it has become one of the most commonly deployed software technologies in the business world, particularly in the developed economies, helping executives, managers and professional analysts stay in touch with the on ground and current activities.

BI helps an organisation turn a jumble of data into useful and meaningful information and then distribute this information to those who need it, when they need it so that they can make timely and better-informed decisions.

It allows organizations to combine data from a wide variety of sources and see an integrated, upto-date and 360-degree view.

This tool is especially important for SMEs, who while not having the vast resources of industry giants, are typically able to quickly implement business decisions. BI provides a win-win solution for IT and business users by allowing the IT department to be more productive in working with its business users to service special requests, while permitting these business users to become more self-sufficient.

The author is chairman, InfoBuild India and president, Amtex Systems

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