Friday, June 05, 2009

INTEL, ERICSSON JOIN HANDS

Taipei
Financial Chronicle

Intel, the world’s biggest chip maker, and Ericsson will cooperate in using mobile-phone technology for low-cost notebooks, helping the chipmakers benefit from the fastest growing segment of the computer business.

Ericsson will offer a new mobile-phone module that will work with Intel s Atom chips for low-cost notebooks, called netbooks, Jan Backman, director of marketing for the Stockholmbased company’s mobile broadband business, told reporters in Taipei.

We are recommending Intel and vice versa, Backman said on Thursday.

The two chipmakers will jointly design netbook technology and market their products to computer manufacturers, he said. The partnership may help Intel, whose microprocessors run more than 80 percent of the world’s personal computers, sell more Atom chips as consumers seek netbooks that connect directly to the Internet.

The Ericsson technology will be used with Santa Clara, Intel’s new Pine Trail-M chips, which will be released under the Atom brand by the end of this year, the Swedish company said. Shardae Chiu, a Taipei-based spokeswoman for Intel, confirmed the cooperation in an interview on Thursday. At present, Intel offers chips for so-called Wifi connections, small wireless networks, while it s struggled over the past decade to get a foothold in the market for semiconductors that can access mobile-phone networks.

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