Monday, November 17, 2008

IN SHIFT, MICROSOFT SELLS SOFTWARE ONLINE

November 16, 2008
The Economic Times

In a possible death knell for the practice of selling software on computer discs which buyers install on their machines, the Redmond, Washington-based software giant has opened a Microsoft Store on the Internet.

The online store, which also offers hardware such as Xbox 360 consoles and Zune MP3 music players, launched on Thursday with no more fanfare than an announcement in a blog posting by a senior programme manager, Trevin Chow.

Noting that Microsoft already operates online stores in Britain, Germany and South Korea, Chow said: "With this launch, our customers in the US are able to buy first-party software and hardware directly from Microsoft offered in a comprehensive online catalog.

"In addition to shipping fully packaged products to your doorstep, we offer the additional advantage by making available many Microsoft products to buy and download," Chow said.

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