Monday, September 15, 2008

MYSORE, THE NEXT IT HOT SPOT

Rochan, September 14, 2008
The Economic Times

Karnataka’s heritage city, Mysore, known for its magnificent palaces, sprawling gardens and tree-lined boulevards, has the advantage of government backing and benefits from its proximity to Bangalore.

Several infrastructure initiatives to improve state highways are expected to improve links to the city from Bangalore, the coffee-growing Kodagu region, Kozhikode in Kerala and the hill station of Ooty in Tamil Nadu, among others. Upgradation of the existing domestic airport is nearly complete and commercial flights are expected to begin from January. Also, work on the Bangalore-Mysore Infrastructure Corridor has resumed and the doubling of the Bangalore-Mysore railway line would be completed in three years.

Mysore, about 140 km from Bangalore, is being positioned as Karnataka’s second IT city. “The IT sector helped Mysore gain prominence after Bangalore. The coming years could see the city develop as an important meetings, incentives, conventions and exhibitions (MICE) destination as travel times to the city are shorter now,” said Vineet Verma, CEO (hospitality) of Brigade Enterprises.

In anticipation of greater economic activity and higher disposable incomes, top-rung realty firms are now entering the residential market with premium projects. Sobha Developers recently outlined plans for a Rs 150-crore project to develop villas; Capital Land Assets, part of the Rs 5,000-crore Alliance Group, announced the launch of two residential projects and Puravankara Projects is developing luxury homes.

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