Thursday, February 19, 2009

YAHOO SIGNS EXCLUSIVE CONTENT PACT WITH ICC

Mumbai
Business Standard Mint

Yahoo! India, one of the leading global internet brand, and the International Cricket Council (ICC) today announced a three-year partnership which allows Yahoo! to gain access to exclusive images, videos, interviews and player chats around all major ICC events.

For the next three years, iccevents.yahoo.com will be the online destination for all ICC tourneys, including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.

"This partnership gives us access to never before experienced content in the online domain. We can thus addresses the needs of internet audiences with top quality coverage of major cricketing events," said Gopal Krishna, V-P and head of Audience, Emerging Markets, Yahoo!

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