Dilip Maitra, Bangalore
Deccan Herald
Intel has recently unleashed its advertising campaign that rates its processors from 5-star (at the top end) to 1-star (at the bottom). These ratings, however, exclude Intel’s cheapest processor Atom used in notebooks, a device mainly used for Internet browsing. The Intel processor ratings are designed to help customers decide which processor is best for his or her needs. The consumer need may vary from high-end graphics processing, heavy gaming capability or simple data processing with multi tasking ability. In the promotional communications on ‘processor ratings’ one has to just look for stars next to the processor badges to determine their different levels of processing power.
The matrix
In the rating matrix, broadly divided between desktop and laptop, each processor is assigned rating between one and five stars depending on a combination of features, including cores, GHz, cache and other technologies. More stars indicate greater features and increased capabilities compared to other Intel processors. Talking to Deccan Herald, Prakash Bagri, Director-Marketing, South Asia, Intel Technology India said “The primary objective is to help consumers with simple communication on processing power of various chips.” Intel’s new move is expected to help individual computer buyers who, most of the time, get bogged down by the technical jargons. Traditionally, most chip makers, including Intel, used megahertz to describe their microprocessors’ relative performance and to show their different features. But for most consumers they did not mean much, beyond numbers
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