Thanuja B M, Bangalore
Financial Chronicle
BenQ Corporation, the Taiwan headquartered provider of networked digital lifestyle devices, is betting big on India. The company is foraying into the LCD TV, netbook and all-in-one screen device market in the second half of 2009. The new launches are expected to help the company’s arm BenQ India, contribute 5 percent to its global revenues.
Adrian Chang, president of BenQ Asia Pacific Corporation said that the firm will launch three new product categories in 2009. “From June onwards, LCD TVs, BenQ nScreen all-in-one PC and netbooks would be introduced. These high-technology products would be targeted at the discerning customers, not the mass market,” he said.
The company is hoping to get a 4-5 percent market share in each segment by end of year, according to Govindan Ramanujam, managing director, BenQ India.
At present, projectors, monitors, laptops and a netbook product from the BenQ stable are available in the country. The firm has reached the top spot in high-end projectors market and gained between 8-10 percent marketshare in LCD monitors in India, Ramanujam said.
The Taiwanese company is upbeat about the Indian domestic market, which Chang said is seeing tremendous growth along with other markets such as China. The subsidiary contributes less than 2 percent of BenQ’s global revenues currently but we are internally targeting to achieve 5 percent from the Indian market this year, he added. “Compared to mature markets like Japan and South Korea in APAC region, India is still under-penetrated and has a huge number of possible customers. Potentially, the country can match our China revenues in future.’’
Incidentally, China accounts for about 40 percent of BenQ’s global revenues, which stood at $1.83 billion in 2007. The BenQ group comprising of 12 different companies saw revenues of over $22 billion in the same period.
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