Chennai
The Hindu
Sanraa Media, (earlier known as Sanra Software) a media technology company has signed a landmark co-production deal with Endemol U.K. for the production of the animated series – “The 99”.
Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group.
The value of the deal is two million pounds (Rs. 13.20 crore). The animated series is based on the illustrated comics “The 99”, which are owned and published by the Teshkeel Media Group, Kuwait.
As per the agreement, the entire production for the 3D animated series comprising 26 episodes will be done by Sanraa Media and development and day-to-day production will be overseen by Endemol.
The also entitles Sanraa to the rights of distributing the series in India, Indonesia, Malaysia, Pakistan, Sri Lanka and Thailand. The production of the series commenced on January 21, says Sukumar Subramanian, Director (Strategy and Planning) of the company.
“The series will follow the adventures of the comic’s superhero characters. Each member embodies one of ‘the 99’ global values such as wisdom, mercy, strength or faithfulness and together they hail from 99 different countries, according to Uma Karthikeyan, Director (Business and Operations) of the company
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