Financial Chronicle
Asustek, the world’s top motherboard producer, expects sales of its branded products in Europe to rise as much as 58 percent this year, hoping that its product mix will make up for slowing global demand. Asustek, a Taiwanese company that also sells laptops under its own name, is aiming for sales in Europe to reach $5 billion to $6 billion this year, up from $3.8 billion last year, said Eric Chen, Asustek’s regional head for the European market. Europe contributes 50 percent of Asustek’s total sales of branded products, which include mobile phones and laptop computers carrying the company’s name.
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