Tuesday, July 22, 2008

WITH EYE ON SMB MKT, DELL STRENGTHENS CHANNEL STRATEGY

Bangalore
Dell, the $62 billion hardware giant which has built its business largely through its model of direct sales to customers, is now focussing its energies on developing a channel strategy to tap into opportunities in the small and medium business (SMB) segment. SMBs have become one of the key elements in Dell’s growth strategy and the company is constantly expanding its network of channel partners to gain a higher marketshare in this segment. In India, Dell is undertaking aggressive expansion of its channel-partner network and is aiming to reach 100 cities.

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