Friday, January 30, 2009

GOOGLE OUT TO EXPOSE INTERNET TRAFFIC CHOKERS

San Francisco
Mint

Google on Wednesday began offering tools to expose Internet service providers (ISPs) that choke traffic or shift users into slow lanes while allowing others to zip along at high speeds.

The online search and advertising king is an unabashed champion of “net neutrality” in which all Internet traffic is treated equally instead of letting service providers give preferential treatment to privileged clients.

“At Google, we care deeply about sustaining the Internet as an open platform for consumer choice and innovation,” Google chief evangelist Vint Cerf and principal engineer Stephen Stuart wrote in an online posting.

“No matter your views on net neutrality and ISP network management practices, everyone can agree that Internet users deserve to be well-informed about what they’re getting when they sign up for broadband.”

Google worked with New America Foundation’s Open Technology Institute, the PlanetLab Consortium, and academic researchers to create an online Measurement Lab (M-Lab) that researchers can use to detect Internet traffic manipulation.

“When an Internet application doesn’t work as expected or your connection seems flaky, how can you tell whether there is a problem caused by your broadband ISP, the application, your PC, or something else?” Cerf wrote.

“It can be difficult for experts, let alone average Internet users, to address this sort of question today.”

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