3i Infotech, a global information technology company, on Thursday announced strategic partnerships with ICICI Lombard, Airtel and Max New York Life to offer a comprehensive range of services to rural consumers under the I-SERV brand. Through this partnership ICICI Lombard, Airtel and Max New York Life will help 3i Infotech provide a bouquet of retail services in the general insurance, telecom and life insurance sectors respectively.
ICICI Lombard will provide its entire suite of general insurance products like motor, home, travel and health. Additionally, the company will also make available specific rural insurance products like cattle, tractor and weather insurance through these I-SERV stores. Airtel will leverage the I-SERV retail platform to expand its presence in rural India by offering its prepaid mobile services. Max New York Life will offer Max Vijay, a product designed specifically for the underserved segment of the society to meet the unique challenges of unpredictability in life and their income flow.
3i Infotech is setting up 12,500 I-SERV stores across nine Indian states including: Haryana, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra, Goa, Andhra Pradesh, Tamil Nadu and Delhi. These stores will deliver services related to banking, insurance, mobile, education, ticketing and utilities.
Speaking on the occasion, Anirudh Prabhakaran, executive director and president, South Asia, 3i Infotech, said, “we have taken care to align with organisations having similar commitment to use technology as a tool to enrich lives and to empower rural India. The wide reach of our I-SERV stores coupled with the experience and expertise that these organisations bring to this relationship, will benefit rural India. It’s a win-win-win for the rural consumers, the partners as well as the I-SERV stores.”.
Says Sandeep Bakhshi, managing director and CEO, ICICI Lombard: “We aim to touch 10 million lives across rural India through various health and rural insurance schemes as part of our financial inclusion initiative. Our alliance with 3i Infotech for its I-SERV initiative is part of our effort in expanding the general insurance footprint through government partnerships, NGOs and MFIs.”
K Srinivas, executive director, East/West Hub, Mobility, Bharti Airtel Limited, said: “At Airtel, we are committed to driving mobile penetration in rural India through affordable products, value added services and easy to reach distribution. Our partnership with 3i Infotech is another step towards our aim to reach customers in rural India to help them experience the benefits of mobile telephony. This partnership, we hope, will be creating another success story benefiting rural India.”
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