K Rajani Kanth, Hyderabad
Business Standard
With the multi-million Federation Internationale de Football Association (FIFA)’s World Cup deal already in its kitty, Satyam Computer Services Limited, the country’s fourth largest software exporter, is now gunning for more sporting events. The company is upbeat on the growing IT opportunities in sports, and is hopeful of garnering targeted revenues of $20 million (approximately Rs 92 crore) from its sports vertical by the end of the current financial year, Sridhar Maturi, head (sports marketing – global marketing and communications), Satyam said. “We are coming from the top down. We are seriously looking at world sporting events such as the 2010 Commonwealth Games, 2016 Olympics and the Asian Games. IT requirements for these events will be floated shortly and we will take a call on them, he said.
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