Thursday, October 16, 2008

APPLE BEEFS UP MACBOOK LAPTOPS, TRIMS PRICES

Cupertino
The Economic Times

Apple has unveiled a revamped line of Macintosh laptop computers made leaner, slicker, faster and a bit more affordable.

Along with showing off new MacBook models heading for store shelves, Apple cut the price of the original version to 999 dollars.

The price drop marked the first time Apple is selling a laptop computer for less than a thousand dollars.

"We sell a ton of these MacBooks and people love it," Apple chief executive Steve Jobs said on Tuesday as he announced that 100 dollars is being trimmed from the model's price tag.

Enhanced MacBook, MacBook Pro and MacBook Air models boasted improved features in Apple's historic price range of 1,200 to 2,500 dollars.

Key upgrades to Macintosh laptop models included custom-designed graphics processors by NVIDIA to enhance computer game play and video viewing, as well as glass touch-pads that allow finger gesture controls.

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