HP launches $400 mini-notebook

SAN FRANCISCO

Hewlett-Packard Co on Wednesday will unveil a new mini-notebook in a move to gain ground in the fastest-growing PC category, which until now has been dominated by its smaller rivals.

Netbooks -- ultraportable, inexpensive laptops designed for Web browsing and light tasks -- have taken the PC market by storm this year, with smaller computer firms such as Acer Inc and Asustek Computer Inc leading the charge.

HP's sleek new Mini 1000, costing about $400, is significantly different from the company's first netbook release, launched last spring. It uses Intel Corp's Atom processor, and is also substantially less expensive, signaling that the price war in netbooks that some analysts have been predicting may have begun.

Although still a fraction of the overall PC market, netbooks' popularity could lead to changes in the pecking order of PC makers and cut into margins and profitability as average selling prices come down.

In the third quarter, Acer gained ground on HP and Dell Inc (DELL.O: Quote, Profile, Research), with a big assist from mini-notebooks.

According to industry tracker IDC, Acer's total shipments leaped more than 50 percent, and the company's share of the overall PC market climbed more than 3 percentage points to 12.5 percent.

HP, although still the top-selling PC maker, saw its overall market share dip slightly to 18.8 percent, and was outsold in Europe by Acer.

Analysts said the company was impacted by its delayed entry into the mini-notebook market.

Bob O'Donnell, vice president at IDC, estimates 10.8 million netbooks will ship in 2008, out of the more than 300 million overall PC shipments forecast for the year. He expects netbook shipments to jump to 20.8 million in 2009.

Carlos Montalvo, vice president of marketing in HP's managed home business, said the Mini 1000 is a superior product to the "second- and third-tier" offerings from competitors, which he said have been "over-optimized" for size and price, and lack HP's consistency and quality.

Without releasing specific numbers, Montalvo said HP's first netbook, which was targeted at the education market, was "phenomenally successful." However, he said the Mini 1000 is aiming for a broader audience.