Monday, March 23, 2009

DELL LAUNCHES MACBOOK AIR KILLER

March 23, 2009
Mumbai Mirror

The sleek, aluminum-encased notebook is 0.65-inches thick and comes with a 13.4-inch screen and a 128 GB solid-state drive.

Starting at $1,999, the Adamo is positioned as Dell's new high-end brand. Another configuration will sell for $2,699.

The device comes packed in a clear case along with an optional branded sleeve or tote bag from designer luggage and handbag label Tumi.

The Adamo is meant, "to make a design statement, to surprise people that this is a Dell," said marketing executive John New. "This is for the customer that has that discerning taste, and is willing to pay a little more for that."

Dell has been working to generate buzz for Adamo, Latin for "to fall in love with." Word of the PC began to leak late last year, and the company hosted an event in January in Las Vegas where it provided a fleeting glimpse of the laptop as it was held aloft by a model.

Apple helped launch the so-called ultra-portable category last year with MacBook Air, which, at 0.76 inches, previously laid claim to the title of world's thinnest.

The Adamo at 4 pounds is heavier than the Air, which weighs 3 pounds and is priced from $1,799. Most PC makers, including Lenovo Group, Hewlett Packard Co and Sony Corp also sell ultra-portables.

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