Lenovo wants to do a CHINA in INDIA

New Delhi
The Times of India

Personal computer (PC) manufacturer Lenovo, struggling at the fifth position among PC makers in India, is looking at emulating its China success in other emerging markets including India.

"We have restructured our global business and have divided markets into the emerging and developed market categories. Our thrust remains on the emerging market because of the tremendous potential, and we will bring in the best practices from China to these markets," Lenovo India managing director Amar Babu said.

"India remains on the top of the pack in our emerging markets business," he told reporters here.

Lenovo, which started off as Legend in 1984 in China, commands over 30 percent of the computer market there. The big deal which sprang the regional player into the international arena was the acquisition of IBM's personal computing division in 2005.

"We have grown over a 100 percent in terms of market share after we took over IBM," Babu says.

According to technology research firm IDC, Lenovo's market share slipped from 6.6 percent of the Indian PC market in the last quarter of 2008 to 4.7 percent in the first quarter this year when the Indian PC market contracted 19 percent year-on-year.