Cartoon Network to source more content from Indian market

Omkar Sapre, Pune
The Economic Times
India features high on the agenda for Cartoon Network, a kids entertainment television channel, as it steps up acquisition of animation content from the country. The channel launched its Snaptoons project in 2006, calling for ideas from animation content developers. India is the single-largest contributor country under the project, making up three of the final five ideas, whose promos premiered on the channel late last month.

Monica Tata, VP and deputy GM, Entertainment Networks, South Asia, Turner International India, said: “We see a lot of talent in India, which makes it an important market for us. We selected more ideas from India than from other markets such as Australia, Taiwan, Malaysia and Thailand. India is an ‘incubator for ideas’ for us and we are looking at getting some good ideas from the country.”

The channel had selected 10 ideas, five from India, out of the 310 pitches received from the Asia Pacific region. It has developed five out of the selected ideas into promo episodes of five to eight minutes each, to test their market potential.