YAHOO! SWOOPS For XOOPIT Email photo finding firm

San Francisco
The Economic Times
Yahoo! said on Wednesday it would buy Xoopit, a San Francisco startup specializing in finding and organizing photos buried in email inboxes.

"In short, Xoopit will bring phenomenal photo organization, improved photo sharing, and the serendipity of discovering forgotten photos to Yahoo! Mail," Yahoo! Applications senior vice president Bryan Lamkin said in an online post.

Xoopit got Yahoo!'s attention last year when it won a "Hack Day" event at the Internet pioneer's campus in Sunnyvale, California, presenting software for organizing pictures tucked away in Yahoo! Mail inboxes.

Xoopit-driven "My Photos" has become the third most popular application at Yahoo! Mail since it was added at the end of last year, according to Lamkin.