New Delhi
The Economic Times Financial Chronicle The Hindu Business Line The Financial Express Business Standard The Times of India
Korean electronics giant LG will re-enter the laptop business in India with plans to launch mini notebooks by the end of this year.
The company had earlier this year in February stopped selling laptops in India due to financial non-viability.
"Notebooks hardly generate profit as big amount of purchase comes only from corporates...We had pulled out but we are thinking of starting again by launching netbooks (mini laptops) and other product line," LG Electronics India Managing Director Moon Bum Shin said.
The company will position the product in the premium segment and is looking at introducing it in the market this year.
"For notebook as compared to HP our base is small. So rather than push the material (volume) we are going to come up with premium marketing, which we are working on," he said.
The company had stopped selling its laptops in India in February this year. It was earlier selling models such as LG P1 Express Dual and LG M1 Express Dual with 15.4 inch wide-screen and 15 inch TFT respectively.
Wednesday, September 16, 2009
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