Thursday, August 13, 2009

Microsoft, Nokia to take on RIM

Silicon India
Bangalore: Microsoft and Nokia have formed an alliance to bring Microsoft (MS) software applications on the Nokia phones and to counter the dominance of the Research in Motion's (RIM)Blackberry. This is for the first time that Microsoft will make Office applications for non-Windows mobile phones

The latest versions of the Microsoft's Office applications, including Word, Excel, PowerPoint and messaging, will be available on the Nokia phones, which makes up 45 percent of the global smartphone market with 200 million users. The companies expect to offer Nokia phones running on the Symbian operating system and having Office sometime in the next year, initially targeting enterprise customers integrated into Nokia's E Series phones.

"This is giving some of our competitors; let's spell it out, RIM, a run for their money. I don't think BlackBerry has seen the kind of competition we can provide them now." said Robert Andersson, Executive Vice President, Nokia.

Research in Motion's BlackBerry has created the market for mobile e-mail, and has a dominant position in the corporate sector, especially in North America.

"RIM should be reasonably safe in the near-term because Nokia's presence in the U.S. is relatively small. Partnering more closely with Microsoft will help to raise Nokia's profile in the U.S." said Neil Mawston, Strategy Analytics.

The alliance is also looking to counter Google recent move into free online software, targeted at Microsoft's business customers and the growing popularity of Apple's iPhone device.

Microsoft's new Office suite of applications could be available to large numbers of users as compared to the users of Windows Mobile phones, which make up nine percent of the smartphone market

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